Production Timeline

Preproduction
Y1 Q1 - Q2
Concept, Narrative

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Foundations
y1 q3 - y2 q2
World, Quests, Systems

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Vertical Slice
Y2 Q3 - Y3 Q2
Act One Complete

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Early Access Launch
Y3 Q3 - Q4
Feedback Checkpoint

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Push to Final Master
y4 q1 - Q4
POlish to Ship

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  • FIREWATCH
  • HELLBLADE
  • PLAGUE TALE
  • STRAY
  • SIFU
  • CRAB
Title
Studio, Size Campo Santo - 12 NinjaTheory - 20 Focus Ent. - 40 BlueTwelve - 18 Sloclap - 60 Aggro Crab - 13
Release Year 2016 2017 2019 2022 2022 2024
Publisher Panic Inc. Xbox Games Self Publish Annapurna Kepler Interactive Self Publish
Steam Sales* 1.97M - 2.57M 1.62M - 2.59M 1.68M - 1.8M 3.72M - 4.62M 600k - 1.3M 241k - 480k
Profit Range** $13.7M - $26M $16.9M - $35.8M $18.6M - $33.2M $56.2 M - $94.1M $16.8M - $38.1M $6.7M - $13.2M
Total Sales*** 2.5M (2018) 6.3M (2021) 3.4M (2022) 9M (2025) 3M (2024) 500k (2024)
Price $19.99 $29.99 $39.99 $29.99 $39.99 $29.99
B&S Percent Performance at Profit
PRNTL Percent Performance at Profit
TEOA Percent Performance at Profit